Reference
Available upon request
Tan Hui Choon
CEO, Torpedo Ideas (M) SDN BHD — contact on request
Roger Hurd
Group General Manager, Document Management Tasmania — contact on request
Marian Makkar
Associate Professor, RMIT — contact on request
Adam Colgrave
Print & Signage Manager, Document Management Tasmania — contact on request
Eugene Li-Jian Rayan
© 2026
Selected work
Case studies
01
Brand strategy & creative direction
2020
Client — Panasonic
2020
Client — Panasonic
2020
Client — Panasonic
2020
Client — Panasonic
05
UX structure, layout & design
2021 pitch
Client — Panasonic
2021
Client — Panasonic
2021
Client — Panasonic
2022
Client — Panasonic
2021
Client — UEM Edgenta
2025
Client — Document Management Tasmania
2026
Client — Document Management Tasmania
MARKETING & BRANDING
Eugene Li-Jian Rayan
Marketing specialist & brand strategist turning concepts into brand growth through strategic project management.
About
Marketing and brand strategy enthusiast with a passion for market expansion and brand building through impactful, data-driven campaigns, with experience in creative agency, sales, copywriting, and brand management across diverse industries. I've delivered results globally and locally by managing complex projects and building strong client relationships.
I am passionate about both the intricacy of watchmaking and the science behind food. It may sound like an odd balance at first, but I think it forms a bridge between the simplicity of daily necessity (food) and the niche craftsmanship of watchmaking, which enables me to think strategically towards a unique business vision and drives innovation.